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- Title
The Gap between Business Education and Business Expectations: The Case of Morocco.
- Authors
Yasin, Mahmoud M.; Gomes, Carlos F.; Koubida, Sallem
- Abstract
The objective of this study is to assess from an employer's perspective the desired profile of Moroccan business students. Using data from Akhawayn University in Morocco and a regression analysis to explore the relationships among the performance dimensions, the results show that Moroccan businesses tend to value in their entry-level managers their understanding of organizations. Furthermore, businesses value the ability to solve problems and communicate effectively. This study concludes by offering a conceptual framework to close the gap between business expectations and business education in different cultural settings and to provide a context for future research in this important area.
- Subjects
MOROCCO; BUSINESS education; EMPLOYERS; BUSINESS students; BUSINESS enterprises
- Publication
Journal of Applied Business & Economics, 2015, Vol 17, Issue 1, p9
- ISSN
1499-691X
- Publication type
Article