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- Title
LAS TECNOLOGÍAS DE LA INFORMACIÓN Y LAS COMUNICACIONES Y SU IMPACTO EN EL RENDIMIENTO FINANCIERO DE LAS EMPRESAS. APUNTES DIDÁCTICOS.
- Authors
Menéndez Dávila, Jessica Yisela; Galeas Guijarro, Eduardo Enrique; de las Mercedes Avilez Merino, Rosa
- Abstract
This article presents a reflection on the use of information and communication technologies in companies, in terms of changes in the production and organization processes, in the public-private institutional environment, their advantages in the creation of social capital and their impact on the financial performance of companies. We confront the low incorporation of these technologies in the internal and external management of companies, the imbalance between infrastructure in their applications in these, as well as the weakness of business development, as determinants of reduced learning in the use of technologies to raise competitiveness Of companies. The basic themes will be to identify the role of companies and a strategy towards competitiveness in taking advantage of these technologies, so that their impact is reflected in the generation of competitive advantages for companies, local production systems and the country.
- Publication
Opuntia Brava, 2018, Vol 10, Issue 1, p180
- ISSN
2222-081X
- Publication type
Article