We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
A relação entre a felicidade e o desejo por hospitalidade mediada pela autoimagem do turista e a imagem do seu destino.
- Authors
Aureliano-Silva, Leonardo; de Oliveira, Paulo Sergio Gonçalves; Alves, Carlos Alberto
- Abstract
This research is justified by the need to broaden the theory about consumer behavior in tourism and the importance of improving commercial practices. The main objective of this study is to analyze the relationship between the search for happiness in the tourist experience and the desire for local hospitality, mediated by the congruence between the tourist's self-image and the destination image. A survey yielded 221 completed questionnaires. To analyze the data, a quantitative approach was used with the use of the multiple linear regression technique, and the results indicated a significant and positive relationship between the search for happiness in the tourist experience and the desire for local hospitality, mediated by the congruence of tourist self-image ( As it is seen) and image of the tourist destination. The originality of this study is to identify the selfimage of the tourist and tourist destination as factors mediating the perception of local hospitality.
- Publication
Revista Brasileira de Pesquisa em Turismo, 2017, Vol 11, Issue 3, p436
- ISSN
1982-6125
- Publication type
Article
- DOI
10.7784/rbtur.v11i3.1324