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- Title
Attack Frames: Framing Processes, Collective Identity, and Emotion in the Men's Rights Subreddit.
- Authors
Starr, Chelsea
- Abstract
Framing processes concern how movements communicate with members and the public, defining what they stand for and articulating grievances and solutions. I extend the literature on framing processes to include an online-only movement of the Right with no formal movement organization. I performed a content analysis of 435 memes posted on the Men"s Rights subreddit, concluding that three main frames appear in their discourse: men as victims, antifeminism, and denial of gender inequality. Men"s rights activists (MRAs) accomplish a global transformation of the feminist frame using rhetorical strategies to deny gender inequality exists, simultaneously asserting men are victims of inequality and sexism. "Attack frames"provide MRAs with a common definition of feminism. This understanding contributes to building a collective movement identity centered on a narrative of men as victims. The attack frames can be deployed to sustain affective processes such as anger, which motivate a countermovement against feminism.
- Subjects
FEMINISM; FRAMES (Social sciences); MEN'S movement; MEMES; SOCIAL media; SOCIOLOGY; SEXISM; GENDER inequality
- Publication
Contention, 2017, Vol 5, Issue 2, p91
- ISSN
2572-7184
- Publication type
Article
- DOI
10.3167/cont.2017.050206