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- Title
The STRENGTH Ezine: An Application of E-mail for Health Promotion in Adolescent Girls.
- Authors
Abroms, Lorien C.; Fagan, Pebbles; Eisenberg, Marla E.; Lee, Hye-Seung H.; Remba, Natania; Sorensen, Glorian
- Abstract
Purpose. Few studies have investigated the efficacy of entail for promoting behavior change. This study evaluates the participation in and outcomes associated with an e-mail-based health promotion program. Methods. Adolescent girls aged 15 to 17 years were recruited at a shopping mall. Participants with an e-mail address were assigned to the interactive e-mail magazine (Ezine,) group (n = 37), whereas those not reporting an e-mail address were assigned to the non- Ezine group (n = 33,). Participants in the Ezine group received the health Ezine, which included a quiz and an advice column, on a weekly basis. Results. Results indicate that among the Ezine group, there was a high recall of the Ezine (81.1 %), and more than one third of the participants replied to Ezine volumes with quiz answers or an advice question (36.6%). Differences in health behavior change between the Ezine and non-Ezine groups were not significant. Conclusions. E-mails on health-related matters can generate moderate levels of involvement in adolescent girls. Given the widespread use of e-mail, more studies are needed on the effective application of e-mail for health behavior change.
- Subjects
HEALTH promotion; E-zines; TEENAGE girls; PREVENTIVE health services; EMAIL systems; SHOPPING malls
- Publication
American Journal of Health Promotion, 2004, Vol 19, Issue 1, p28
- ISSN
0890-1171
- Publication type
Article
- DOI
10.4278/0890-1171-19.1.28