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- Title
Three Differentiation Strategies for Competing in the Sharing Economy.
- Authors
Frey, Alexander; Trenz, Manuel; Veit, Daniel
- Abstract
Executives of organizations entering the sharing economy face the challenge of selecting the right differentiation strategy. This article describes three sharing economy differentiation strategies--technology, partnership, and user experience. We provide nine questions to guide the selection of a differentiation strategy when entering the sharing economy, and recommend three actions for implementing the strategy.
- Subjects
SHARING economy; BUSINESS planning; ECONOMIC competition; INFORMATION sharing; TECHNOLOGICAL innovations; BUSINESS partnerships
- Publication
MIS Quarterly Executive, 2019, Vol 18, Issue 2, p143
- ISSN
1540-1960
- Publication type
Article
- DOI
10.17705/2msqe.00013