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- Title
Rules of the Game or Gaming the Rules: the use of voters' personal digital data during the 2017 French Presidential Election.
- Authors
BRANELLEC, Gurvan; SOMMIER, Béatrice
- Abstract
Our study focuses on the use of voters' personal digital data by political actors during the 2017 French presidential election campaign. This research aims to understand how the regulation of the use of this data is constructed within a configuration set up by the various actors of the political field, namely: campaign teams, providers of electoral digital solutions and/ or election strategy companies and the French Data Protection Authority (CNIL). According to the results of qualitative inductive studies, the ground rules set by the French Data Protection Authority (CNIL) are made known to various political actors but subject to a time lag in relation to their e-marketing practices, or are simply perceived as fuzzy. This leads to a co-construction approach aimed toward creating an evolving regulatory framework. Interpreted in the light of Elias's game model perspective and investigations conducted by Attarça, Corbel and Nioche into lobbying and influence practices, this co-construction stems from a "gaming of the rules" on the part of actors who develop fluid ties of interdependence within a social configuration whereby a balance of power is established between the various political stakeholders. Upon supplementing these studies with Reynaud's Theory of Social Regulation, this paper then analyzes the "gaming of the rules" that exists in the co-regulatory network created between public and private actors, while considering the question of whether public authorities should maintain their advantage and stay ahead of the game.
- Subjects
FRENCH presidential elections; RULES of games; PERSONALLY identifiable information; LOBBYING; COMPULSIVE gambling; DIGITAL technology; POLITICAL campaigns
- Publication
Gestion et Management Public, 2023, Vol 11, Issue 2, p69
- ISSN
2116-8865
- Publication type
Article