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- Title
Regulatory Issues in Outdoor Advertising: A Content Analysis of Billboards.
- Authors
Taylor, Charles R.; Taylor, John C.
- Abstract
The regulation of outdoor advertising has been subject to continued controversy. Although many arguments have been made both for and against restrictive regulation of billboards, the focus of these arguments seldom has been on the content of the billboards themselves. The authors use a content analysis of a sample of over 700 Michigan billboards to provide empirical evidence on issues that are central to assessing the regulation of outdoor advertising. Data collected on the information content of billboards, prevalence of billboards for alcohol and tobacco products, and prevalence of billboards for small businesses suggest that current regulation of the outdoor industry has been effective.
- Subjects
MICHIGAN; OUTDOOR advertising; OUTDOOR advertising laws; BILLBOARDS; TOBACCO advertising; ALCOHOLIC beverage advertising; SMALL business; BUSINESS enterprises; TOBACCO industry; ALCOHOLIC beverage industry
- Publication
Journal of Public Policy & Marketing, 1994, Vol 13, Issue 1, p97
- ISSN
0743-9156
- Publication type
Article