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- Title
Comparison of Retail Store Images Based on Shopping and Ad Exposure.
- Authors
Crane, Edgar; Parks, Michael S.; Haefner, James
- Abstract
Discusses the comparison of the retail store image based on shopping and advertisement exposure in reference to a study conducted by Charles B. McCann. Stages of the image formation of a retail store; Role of advertisements in distinguishing three kinds of stores; Impact of McCann's study on the changes in department stores and the methods used to gather data about image of stores.
- Subjects
RETAIL stores; CORPORATE image; COMMERCIAL buildings; REPUTATION; DEPARTMENT stores; PUBLIC relations
- Publication
Journalism Quarterly, 1976, Vol 53, Issue 4, p706
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769907605300415