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- Title
5. CONSUMER BEHAVIOR.
- Authors
Jolson, M. A.; Etzel, Michael J.; Lamb, Charles; LaPlaca, Peter J.; Penn, William S.; Walker, Bruce J.
- Abstract
The article contains abstracts about consumer behavior. They include "An Empirical Test of the Fishbein Behavioral Intention Model," by Charles Lamb, "Bank Card Usage and Profitability: Second Study," by Michael J. Etzel, and "Marketing to Heterogeneous Black Consumers," by M. A. Jolson.
- Subjects
MARKETING; CONSUMER behavior; CONSUMER preferences; CONSUMERS; HUMAN behavior; BUSINESS forecasting; ADVERTISING
- Publication
Journal of Marketing, 1975, Vol 39, Issue 4, p93
- ISSN
0022-2429
- Publication type
Abstract