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- Title
LEADERS IN MARKETING: Lee Iacocca.
- Authors
Wright, John S.
- Abstract
A biography of Lee Iacocca, executive vice president-North American Automotive Operations of Ford Motor Company, is presented. He was born on October 15, 1924 inn Allentown, Pennsylvania. Iacocca received his bachelor's degree in industrial engineering from Lehigh University and a master's degree in mechanical engineering from Princeton University. He joined Ford in 1946 as a trainee and attained his current position, at the time of publication, in 1967.
- Subjects
NORTH America; BIOGRAPHIES; IACOCCA, Lee, 1924-2019; FORD Motor Co.; EXECUTIVES; AUTOMOBILE industry; MARKETING; AUTOMOBILES; EMPLOYEES
- Publication
Journal of Marketing, 1968, Vol 32, Issue 4, p61
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1249340