Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.Title16. MERCHANDISING.AuthorsSmith, G. C.; Wright, John S.AbstractThe article presents a section of abstracts related to merchandising. They include "The Tug-of-War in Oil Merchandising," "Should the Brand Maker Tailor His Products for Specific Marketing Areas?" and "Story of a Package—From Idea to Market."SubjectsMERCHANDISING; PETROLEUM; BRAND name products; PACKAGINGPublicationJournal of Marketing, 1961, Vol 25, Issue 6, p108ISSN0022-2429Publication typeAbstract