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- Title
Ethnic Produce Marketing in the Mid-Atlantic States: Consumer Shopping Patterns and Willingness-to-Pay Analysis.
- Authors
Govindasamy, Ramu; Nemana, Aparna; Puduri, Venkata; Pappas, Kim
- Abstract
The article provides information on a study that seeks to identify the local demand for ethnic produce, assess ethnic consumer shopping patterns, analyze consumer willingness to pay for the ethnic produce, and suggest products for potential local production. The research targets Asian consumers as an ethnic market niche opportunity.
- Subjects
ETHNIC markets; FARM produce; PRODUCE trade; CONSUMER behavior; RESEARCH
- Publication
Choices: The Magazine of Food, Farm & Resource Issues, 2006, Vol 21, Issue 4, p237
- ISSN
0886-5558
- Publication type
Article