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- Title
A COMPARATIVE STUDY ON THE EFFECTIVENESS OF ADVERTISING LEAFLETS FOR METRO CASH & CARRY STORES IN TIMISOARA.
- Authors
MOISA, S.; FRUJA, I.; PEŢ, ELENA; MILIN, ANDA; TOADER, COSMINA; IOSIM, IASMINA; POPESCU, GABRIELA; HURMUZACHE, TABITA
- Abstract
The advertisement to be broadcast is expressed in very different forms depending on the type of product or service, being the "fruit" of both creative activities, imagination, etc. and providing an effective combination of a number of visual elements. Catalogs and promotional leaflets are promoting tools - print advertising - and as promotional techniques, they are included in advertising. The catalog is an advertising support, of variable size that is used as a tool for presenting the work of a firm, of a major business unit, areas or tourist resorts etc. The leaflet is another advertising support which is included in the scope of advertising carried by publications and used widely in promotional activities of modern business.
- Subjects
ADVERTISING; SUPERMARKETS; GROCERY industry; HYPERMARKETS; MARKETING; PAMPHLETS
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2011, Vol 13, Issue 2, p443
- ISSN
1453-1410
- Publication type
Article