We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
EXAMINATION OF THE MARKET OPPORTUNITIES OF THE REGIONAL HORTICULTURAL AND FOOD INDUSTRY PRODUCTS IN HUNGARY.
- Authors
Nótári, Márta; Ferencz, Á.; Lévai, P.
- Abstract
The high demands on the international food markets can only be fulfilled with added value products from either quality or food safety aspects. Our 'Hungaricum' products answer these requirements, which access to the market has to enhance via effective marketing activity. The paper looks for answers about the domestic market of Hungaricums and their possibilities on foreign markets. The main task of the future is to drawing the customers' attention to the special quality products and working out a strategy for their competitiveness.
- Subjects
HUNGARY; FOOD safety; MARKETING; PRODUCT quality; ECONOMIC competition; GLOBALIZATION
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2010, Vol 12, Issue 2, p1
- ISSN
1453-1410
- Publication type
Article