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- Title
Analysis on Brand Construction of Agricultural TV--A Case Study of Hubei Longshang Channel.
- Authors
Kai Ma
- Abstract
Currently, the brand competition has become the focus of competition among TV channels. In this paper, the research will be carried out from four angles, which are brand position, content development, image building and brand extension. The study found that in the process of building the brand, Hubei Longshang channel has achieved the transformation from the television media industry chain to the integration services industrial chain. On the base of media platform and on the support of offline industry chain, Hubei Longshang channel develops a unique path of brand building, that is combination of online channel and offline channels. This path has become a beneficial breakthrough of brand building of agricultural TV channels in our country.
- Publication
China Media Report Overseas, 2014, Vol 10, Issue 3, p59
- ISSN
1557-1351
- Publication type
Article