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- Title
Using online social media for recruitment of human immunodeficiency virus-positive participants: a cross-sectional survey.
- Authors
Yuan, Patrick; G Bare, Michael; O Johnson, Mallory; Saberi, Parya; Bare, Michael G; Johnson, Mallory O
- Abstract
<bold>Background: </bold>There are many challenges in recruiting and engaging participants when conducting research, especially with HIV-positive individuals. Some of these challenges include geographical barriers, insufficient time and financial resources, and perceived HIV-related stigma.<bold>Objective: </bold>This paper describes the methodology of a recruitment approach that capitalized on existing online social media venues and other Internet resources in an attempt to overcome some of these barriers to research recruitment and retention.<bold>Methods: </bold>From May through August 2013, a campaign approach using a combination of online social media, non-financial incentives, and Web-based survey software was implemented to advertise, recruit, and retain participants, and collect data for a survey study with a limited budget.<bold>Results: </bold>Approximately US $5,000 was spent with a research staff designated at 20% of full-time effort, yielding 2034 survey clicks, 1404 of which met the inclusion criteria and initiated the survey, for an average cost of US $3.56 per survey initiation. A total of 1221 individuals completed the survey, yielding 86.97% retention.<bold>Conclusions: </bold>These data indicate that online recruitment is a feasible and efficient tool that can be further enhanced by sophisticated online data collection software and the addition of non-financial incentives.
- Publication
Journal of Medical Internet Research, 2014, Vol 16, Issue 5, pe117
- ISSN
1439-4456
- Publication type
journal article
- DOI
10.2196/jmir.3229