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- Title
Evaluating Hypotheses of Editorial Treatment of Manifestoes of Mainstream Political Parties in General Election 2013 by English and Urdu Dailies of Pakistan.
- Authors
Shah, Mudassar Hussain; Younis, Muhammad; Kausar, Saima
- Abstract
This study evaluates the editorial treatment of pre-election manifestos of major political Parties of Pakistan: PMLN (Pakistan Muslim League-N), PPPP (Pakistan People's Party Parliamentarians) and PTI (Pakistan Tehreek-e-Insaf) in leading English and Urdu dailies of Pakistan during from March 1st to May 9th, 2013. Content analysis method is considered to analyze the editorials and columns published during the aforementioned time frame. Overall, 280 newspapers have been analyzed by a well established coding sheet to limit the number of categories by carrying framing theory to gauge the manifestos of pertinent political parties taking the favorable, unfavorable and neutral frames. Moreover, significant issues i.e. economic, political, social and foreign have been determined in treatment. The findings of the study reveal that English dailies provided enormous treatment to the manifestos of political parties than those of Urdu dailies. It has been observed that not all parties have been offered equitable treatment in the selected time period. Comparatively, PMLN secured the maximum coverage which comprises the maximum neutral and unfavorable treatment among all selected mainstream parties. Hence, it is inferred that the four selected newspapers have considered the PTI highly significant because the abundant space in terms of favorable treatment during selected time span reflects its popularity and active participation throughout the campaign period.
- Subjects
PAKISTAN; ELECTIONS; POLITICAL manifestoes; POLITICAL parties; PAKISTAN People's Party (Political party : Pakistan); NEWSPAPERS
- Publication
Global Media Journal: Pakistan Edition, 2017, Vol 10, Issue 1, p2
- ISSN
2518-2595
- Publication type
Article