Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleWhen Sample Weighting Doesn't Work, What Should You Be Doing?AuthorsCowan, Charles D.AbstractDiscusses inappropriate use of data weighting in survey analysis. Importance of sampling probability in data weighting; Distinction between estimation and analysis; Incorporating other information to improve the precision of estimates and analysis.SubjectsSTATISTICAL sampling; INDUSTRIAL statisticsPublicationMarketing Research, 1990, Vol 2, Issue 2, p70ISSN1040-8460Publication typeArticle