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- Title
Cinema como ferramenta de promoção de destinos turísticos no Nordeste brasileiro.
- Authors
da Silva Brito, Antônio Marcos; Boneli Vieira, Vinicius; Costa Perinotto, André Riani
- Abstract
The present article search to analyze the relationship between touristic marketing and the segment of cinematographic tourism as way of promotion of touristic destinations in Brazilian northeast, based in the reach of this type of tool, which reaches the most diverse audiences and the facility of access to streaming services which made possible the consumption of audiovisual productions with a better quality and convenience. The focus of study in northeast region searches propose a new segmentation of tourism to region which was scenario of many productions, so that it increases the touristic offer and consequently the local demand. The research developed was of exploratory nature, has as data collect the application of online questionnaires with participants of cinema and tourism groups in Facebook. The data collects show that cinema can work as a tool to promotion of touristic destinations in northeast, because the productions set in region reach the most diverse audiences from different regions of country.
- Subjects
BRAZIL; TOURISM marketing; MOTION pictures; TOURISM; AUDIENCES; EMPLOYEE promotions; DESTINATION weddings
- Publication
Revista Iberoamericana de Turismo, 2019, Vol 9, Issue 2, p191
- ISSN
2236-6040
- Publication type
Article
- DOI
10.2436/20.8070.01.159