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- Title
Pretest/Posttest Assessment: The Use of an Entry/Exit Exam as an Assessment Tool for Accredited and Non-accredited Journalism and Mass Communication Programs.
- Authors
WEIR, TOM
- Abstract
Assessment of student learning outcomes has become a preoccupation of higher education in all disciplines, including journalism and mass communication. A number of good assessment measures exist, but most seem to be indirect rather than reliable direct measures of learning. This article describes a case study of how one program accredited through the Accrediting Council on Education in Journalism and Mass Communications has attempted to meet this need partially through an entry/exit examination administered to incoming and graduating students. The exam has reflected learning along the dedicated learning outcomes and provided a reliable direct measure to be used in combination with other direct and in direct measures.
- Subjects
JOURNALISM education; COMMUNICATION education; EDUCATIONAL tests &; measurements; EDUCATIONAL accreditation; EDUCATIONAL outcomes; UNIVERSITY &; college entrance requirements; EDUCATIONAL evaluation; MASS media education
- Publication
Journalism & Mass Communication Educator, 2010, Vol 65, Issue 2, p124
- ISSN
1077-6958
- Publication type
Article
- DOI
10.1177/107769581006500203