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- Title
The Corporate Annual Report: A Photo Analysis of Male and Female Portrayals.
- Authors
Anderson, Claire J.; Imperia, Giovanna
- Abstract
Analysis of photographs in the annual reports of 25 airline firms over a six-year period disclosed inconographic portrayal of women in subservient, less-serious roles than men. As an annual report represents the personality and philosophy of the firm, latent messages of sex-role stereotyping should be avoided. Implications of sex-role depictions in business media are discussed and suggestions for further research are offered.
- Subjects
CORPORATION reports; PHOTOGRAPHS; AIRLINE industry personnel; GENDER role; GENDER studies; WOMEN; MEN; BUSINESS enterprises; GENDER stereotypes; CORPORATE culture; FLIGHT crews; PERSONALITY
- Publication
Journal of Business Communication, 1992, Vol 29, Issue 2, p113
- ISSN
0021-9436
- Publication type
Article
- DOI
10.1177/002194369202900201