Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleI’d Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception.AuthorsZhang, Charles Y. Z.; Schwarz, NorbertSubjectsTIME perception; CONSUMER attitudesPublicationAdvances in Consumer Research, 2011, Vol 38, p848ISSN0098-9258Publication typeAbstract