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- Title
PSYCHOMETRIC CHARACTERISTICS OF BEHAVIORAL PROCESS DATA: PRELIMINARY FINDINGS ON VALIDITY AND RELIABILITY.
- Authors
Jacoby, Jacob; Chestnut, Robert W.; Hoyer, Wayne D.; Sheluga, David A.; Donahue, Michael J.
- Abstract
Along with verbal protocols and eye movement techniques, a family of behavioral process methods have recently been introduced to study pro-decision information acquisition and usage. Various questions may be raised in regard to these methods, including those relating to validity and reliability. Data are presented here regarding the validity and reliability of behavioral process methods. A fuller report will be provided in Jacoby and Chestnut (in preparation).
- Subjects
CONSUMER behavior; PSYCHOMETRICS
- Publication
Advances in Consumer Research, 1978, Vol 5, Issue 1, p546
- ISSN
0098-9258
- Publication type
Article