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- Title
WHAT IS THE BASIC DRUG STORE PATTERN?
- Authors
Vorce, Cara Haskell
- Abstract
The author provides commentary on two articles, the "N.W.D.A. Map of 36 Wholesale Drug Areas" and "Wartime Trends in the Drug Store Market," both concerning the wholesale marketing of drugs. According to the author, despite a number of small inconsistencies, the two studies display a close correlation in terms of exact territories.
- Subjects
UNITED States; EDITORIALS; DRUGSTORES; MARKETING; MARKET surveys; DRUG marketing; AREA studies; STATISTICAL correlation
- Publication
Journal of Marketing, 1946, Vol 10, Issue 4, p394
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1245623