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- Title
Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations.
- Authors
Liu, Yuping; Pearson, Yvette E
- Abstract
This research reviews the current state of affairs in the fast-growing area of direct-to-consumer marketing of genetic tests. The authors identify the unique nature of genetic tests and the ensuing consumer vulnerability. They also present a comprehensive examination of the current legal environment and an empirical analysis of genetic testing companies' online marketing practices. On the basis of the analysis and review, they make a set of policy recommendations that consists of consumer education, physician intervention and education, and direct regulation of marketing activities, especially as they relate to the online medium.
- Subjects
DIRECT marketing; GENETIC testing laboratories; CONSUMER protection; GOVERNMENT regulation; INTERNET marketing; MEDICAL ethics
- Publication
Journal of Public Policy & Marketing, 2008, Vol 27, Issue 2, p131
- ISSN
0743-9156
- Publication type
Article
- DOI
10.1509/jppm.27.2.131