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- Title
body scans and consumer demands MOVE INTO THE FUTURE... together.
- Authors
Azoulay, Julia Fein
- Abstract
As three-dimensional body scanners grew increasingly refined and the U.S. apparel industry grew increasingly cognizant of the need to solve fit problems, more ambitious projects embraced the civilian population, as of February 2004. Major retailers and highly-sophisticated research teams are now addressing the limitations of traditional sizing standards. In the late 1990s, the U.S. Air Force and the Society of Automotive Engineers used a full body, three-dimensional (3D) body scanner to determine a range of measurements within a small sector of the civilian population. The measurement extraction technology of Textile/Clothing Technology Corp., affords the possibility of isolating and extracting hundreds of user-customized measurements depending on needs and objectives. Catalog company Land's End, offers a My Virtual Model program, through which customers can create a 3D model of themselves by providing critical measurements, and then take advantage of this virtual model to try on a product with a better sense of how it will hang and drape on their own body. Graham Hutton, founder of Body Aspect Ltd., a company that provides body scanning services and body shape analysis, a body scanner is the most accurate tool for measuring body shape--but a tape measure is still the most accurate tool for measuring body size.
- Subjects
UNITED States; CLOTHING industry; SCANNING systems; BODY size; TEXTILE industry; CLOTHING &; dress measurements
- Publication
AATCC Review, 2004, Vol 4, Issue 2, p36
- ISSN
1532-8813
- Publication type
Article