We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Analyzing the Impact of Traffic Source on Visit Duration.
- Authors
Prasetio, Adhi; Sharif, Osa Omar; Perdana, Ilham; Alamanda, Dini Turipanam
- Abstract
Web site performance related to visitor's purchasing decision can be indicated from their visit duration. Traffic sources have different impact on visit duration. The site owner can focus on determining which source of visitor's traffic that has to be increased to improve web site performance, especially visit duration. There are three sources of traffic, namely: direct, referrals, and search. By using the One-Way Analysis of Variance (ANOVA) this study will try to find out whether there are differences in visit duration visitors based on three different traffic sources. The results indicated that visit duration of visitors who come from the search traffic source has the shortest time visit, significantly different from the other two sources of traffic. Based on that result, the site owners can focus to increase visitor traffic from direct and referral sources in order to increase web site's visit duration.
- Subjects
ECONOMIC impact; WEBSITES; PURCHASING; ECONOMIC decision making; ONE-way analysis of variance
- Publication
International Journal of Business, 2016, Vol 21, Issue 3, p243
- ISSN
1083-4346
- Publication type
Article