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- Title
Modeling a Product Launching Process Based on a Decision Tree.
- Authors
Lungu Ion; Ramona, Stancu Ana-Maria
- Abstract
The authors intend to achieve a model to launch a new banking product on the market, meaning a students' credit card. In doing that, a questionnaire was achieved and it was administered to 385 students from 5 faculties. The model based on the decision tree was fulfilled after the data analysis and it will indicate whether the banking product to be launched should or should not be tested in advance.
- Subjects
PRODUCT launches; DECISION trees; BANKING industry; STUDENT loans; DATA analysis
- Publication
Ovidius University Annals, Series Economic Sciences, 2014, Vol 14, Issue 2, p203
- ISSN
2393-3127
- Publication type
Article