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- Title
REMARKETING, YES, REMARKETING HEALTH CARE.
- Authors
MacStravic, Scott
- Abstract
The author considers the marketing strategy of demarketing in the context of the health care industry. Demarketing is defined as discouraging the demand for an overutilized product or service. The author argues that demarketing is morally dubious in the context of medical care and that the distribution of medical services should be restructured rather than made less accessible to consumers.
- Subjects
DEMARKETING; MEDICAL care marketing; ECONOMIC demand; HEALTH services accessibility; HEALTH care industry; MEDICAL economics; HEALTH services administration; ETHICS; MANAGEMENT
- Publication
Journal of Health Care Marketing, 1995, Vol 15, Issue 4, p57
- ISSN
0737-3252
- Publication type
Editorial