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- Title
Análisis del uso del comercio electrónico de los restaurantes de la zona gastronómica de la localidad de Usaquén (Bogotá).
- Authors
Barón Chivara, Jesús Alexis; Cote Daza, Sandra Patricia; Barragán Bustamante, María Camila; Torres Salcedo, Sharick Del Mar
- Abstract
In the last five years, e-commerce has grown 7% in the world, and in Latin America, it is expected that online purchases increase 31%. However, gastronomic establishments bear minimum participation in e-commerce transactions. The aim of this research was to analyze the e-commerce of restaurants located in the Usaquen neighborhood in the city of Bogota. The methodology used was the Model of Internet Commerce Adoption (eMICA) to analyze the websites of restaurants located in the Usaquen neighborhood in the city of Bogota. The results showed that 63% of establishments adopted e-commerce, and among them, only 50% of establishments meet the promotion criteria.
- Subjects
BOGOTA (Colombia); ELECTRONIC commerce; INFORMATION &; communication technologies; MANAGEMENT information systems; INFORMATION technology management; NEIGHBORHOODS; INFORMATION resources management; WEBSITES
- Publication
Revista En-Contexto, 2022, Vol 10, Issue 16, p201
- ISSN
2346-3279
- Publication type
Article
- DOI
10.53995/23463279.1156