We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
On Cash Discounts to Retail Customers: Further Evidence.
- Authors
Grant, R. M.
- Abstract
In an earlier article, Ingene and Levy outlined the optimal discount that retailers should offer to induce cash rather than credit card payment Here it is shown that, on the basis of more careful estimates of the cost differentials of cash and credit card sales, and more likely estimates of the proportions of cash and card payments, retailers generally will not find it profitable to offer cash discounts.
- Subjects
CASH discounts; RETAIL industry &; economics; CREDIT cards; DISCOUNT prices; PAYMENT; BALANCE of payments; SALES accounting; CONSUMER research; RETAIL stores; ACCOUNTING; ECONOMICS
- Publication
Journal of Marketing, 1985, Vol 49, Issue 1, p145
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298504900114