We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Intermarket Patronage: A Psychographic Study of Consumer Outshoppers.
- Authors
Reynolds, Fred D.; Darden, William R.
- Abstract
Why do some consumers forego the convenience of hometown shopping? Who are these outshoppers? The psychographic profile of women who frequently outshop is examined in this article. Implications are presented for managers and researchers concerned with consumer outshopping.
- Subjects
MACON (Ga.); ATLANTA (Ga.); DUBLIN (Ga.); GEORGIA; SHOPPING; WOMEN consumers; EDUCATION &; economics; CONSUMER behavior research; MARKETING models; PSYCHOGRAPHICS; DEMOGRAPHIC characteristics; DEMOGRAPHIC research
- Publication
Journal of Marketing, 1972, Vol 36, Issue 4, p50
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250427