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- Title
Pupil Size, Eye Direction, and Message Appeal: Some Preliminary Findings.
- Authors
King, Albert S.
- Abstract
Preliminary research evidence is presented which indicates that pupil size and eye direction of models used in pictorial advertising may have an influence on message appeal.
- Subjects
COMMUNICATION in marketing; ADVERTISING &; psychology; VISUAL communication; PUPIL (Eye); PUPILLOMETRY; INFLUENCE; CONSUMER behavior; CONSUMER preferences research; ADVERTISING; SALES promotion; PSYCHOLOGY
- Publication
Journal of Marketing, 1972, Vol 36, Issue 3, p55
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1251041