Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMANAGERIAL MARKETING.AuthorsThompson, D. N.; Payne, Stanley L.AbstractThe article reviews the book "Managerial Marketing," by William Lazer and Eugene J. Kelly.SubjectsMANAGERIAL Marketing (Book); LAZER, William; KELLY, Eugene J.; MARKETING; NONFICTIONPublicationJournal of Marketing, 1963, Vol 27, Issue 2, p118ISSN0022-2429Publication typeBook ReviewDOI10.1177/002224296302700224