Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleHOW I RAISED MYSELF FROM FAILURE TO SUCCESS IN SELLING/ HOW I SELL.AuthorsKrugman, Herbert E.; Dunn, S. WatsonAbstractThe article presents reviews of the books "How I Raised Myself From Failure to Success in Selling," by Frank Bettger and "How I Sell," by Earl Prevette.SubjectsHOW I Raised Myself From Failure to Success in Selling (Book); BETTGER, Frank; HOW I Sell (Book); PREVETTE, Earl; NONFICTIONPublicationJournal of Marketing, 1959, Vol 23, Issue 4, p468ISSN0022-2429Publication typeBook ReviewDOI10.2307/1247423