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Drivers of Line Extension Success: Understanding and Implementing Line Extensions of FMCG Brands.
- Published in:
- Marketing Review St. Gallen, 2024, n. 6, p. 70
- By:
- Publication type:
- Article
An Examination of the Impacts of Brand Equity, Security, and Personalization on Trust Processes in an E-Commerce Environment.
- Published in:
- Journal of Organizational & End User Computing, 2009, v. 21, n. 1, p. 1, doi. 10.4018/joeuc.2009010101
- By:
- Publication type:
- Article
New pre-treatment products.
- Published in:
- Melliand International, 2012, v. 18, n. 1, p. 12
- Publication type:
- Article
Consumer Evaluation of Brand Extensions: Good to Service and Service to Good.
- Published in:
- 2013
- By:
- Publication type:
- Opinion
Antecedent Effects of Info Content on User Attitudes Toward Radical Technology-Brand-Extension: Info Content on User Attitudes of Brand Extensions.
- Published in:
- Journal of Electronic Commerce in Organizations, 2020, v. 18, n. 1, p. N.PAG, doi. 10.4018/JECO.2020010103
- By:
- Publication type:
- Article
The Effect of Logo Attitude on Brand Extension Attitude.
- Published in:
- Interdisciplinary Journal of Management Studies, 2024, v. 17, n. 1, p. 295, doi. 10.22059/ijms.2023.347686.675303
- By:
- Publication type:
- Article
CONSTRUIR MARCAS DESDE MERCADOS EMERGENTES.
- Published in:
- IEEM Revista de Negocios, 2015, p. 63
- By:
- Publication type:
- Article
Brand Extensions: A Methodological Perspective.
- Published in:
- Journal of Organisational Studies & Innovation, 2018, v. 5, n. 1, p. 39
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- Publication type:
- Article
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus.
- Published in:
- Marketing Letters, 2011, v. 22, n. 4, p. 391, doi. 10.1007/s11002-010-9131-0
- By:
- Publication type:
- Article
Measuring long-run marketing effects and their implications for long-run marketing decisions.
- Published in:
- Marketing Letters, 2008, v. 19, n. 3/4, p. 367, doi. 10.1007/s11002-008-9055-0
- By:
- Publication type:
- Article
Effects of brand trust, perceived fit and consumer innovativeness on fashion brand extension evaluation.
- Published in:
- Atlantic Marketing Journal, 2014, v. 3, n. 1, p. 91
- By:
- Publication type:
- Article
Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.
- Published in:
- Journal of Brand Strategy, 2024, v. 13, n. 1, p. 84, doi. 10.69554/nxsf7347
- By:
- Publication type:
- Article
Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women.
- Published in:
- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 283, doi. 10.69554/znxo9733
- By:
- Publication type:
- Article
Editorial.
- Published in:
- 2023
- By:
- Publication type:
- Editorial
The Indian Premier League: The creation and management of a global sports branding phenomenon.
- Published in:
- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 360, doi. 10.69554/sgcf1566
- By:
- Publication type:
- Article
Brand credibility measurement: A new measure for brand equity/brand value: Part 2.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 3, p. 291, doi. 10.69554/aptw1597
- By:
- Publication type:
- Article
Windows Live: The long, unhappy life of a misunderstood brand.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 1, p. 55, doi. 10.69554/sjpz5569
- By:
- Publication type:
- Article
Reciprocal Effects of Brand Extension on Brand Equity: A Literature Review.
- Published in:
- International Journal of Marketing & Business Communication, 2016, v. 5, n. 2, p. 20, doi. 10.21863/ijmbc/2016.5.2.033
- By:
- Publication type:
- Article
Monetization of digital newspapers: Experimentation with brand extension and buying influence.
- Published in:
- El Profesional de la Información, 2023, v. 32, n. 1, p. 1, doi. 10.3145/epi.2023.ene.15
- By:
- Publication type:
- Article
How corporate social responsibility auditing interacts with supply chain information transparency.
- Published in:
- Annals of Operations Research, 2023, v. 329, n. 1/2, p. 1221, doi. 10.1007/s10479-022-04601-x
- By:
- Publication type:
- Article
Luxury service brand extensions and their spillover effects on customers' evaluations of luxury gastronomy foodservice: The case of Michelin-starred restaurants.
- Published in:
- Hospitality & Society, 2022, v. 12, n. 3, p. 265, doi. 10.1386/hosp_00057_1
- By:
- Publication type:
- Article
The Effect of Brand Extension Fitness of Partner Brand on Overall Fitness and Co-brand Evaluation.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2011, v. 8, n. 1, p. 1
- By:
- Publication type:
- Article
Multi-Product Brand Extensions Evaluations Vary with Consumers’ Implicit Theories of Personality.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 262
- By:
- Publication type:
- Article
Secondbrand Exchange: When Traditional Retail Brands Resell Used Products.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. 158
- By:
- Publication type:
- Article
When Curiosity Helps to Make Sense of It: How Ad-Evoked Curiosity Affects the Evaluation of Low-Fit Brand Extensions.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 420
- By:
- Publication type:
- Article
Products in Disguise: Communicating Product Benefits with Surface Mimicry.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 225
- By:
- Publication type:
- Article
Working Papers.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 955
- Publication type:
- Article
Do Humanized Products Create Weak Brands? The Effect of Product Anthropomorphism on Brand Attitude Certainty.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 452
- By:
- Publication type:
- Article
Reexamining Complexity: Dimensionality and Information Density in Consumer Decision Making.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 185
- By:
- Publication type:
- Article
Brand Extensions - It's all About Managing Accessibility.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 754
- By:
- Publication type:
- Article
How Ownership Judgments Affect Brand Extension Evaluations.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 719
- By:
- Publication type:
- Article
When Lacking Awareness Arises: The Role of Unconscious Thought on Brand Extension Evaluations.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
The Interactive Effects of Self-Connection and Self-Esteem in the Affect Transfer Process of Consumer Brand Extension Evaluations.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter?
- Published in:
- 2011
- By:
- Publication type:
- Abstract
The Effects of Dissociative Segment Adoption of Brand Extensions on the Evaluation of the Parent Brand.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
The Influence of Status Differentiation on Vertical Brand Extension: Intercultural and Intracultural Comparisons.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Construal and Categorization: Impacts of Psychological Distance on Brand Extensions.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
How Does Power Affect Evaluation of Brand Extensions?
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Temporal Construal, Categorization Processes, and Brand Extension Evaluation.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Perceived Entitativity and Accessibility-Diagnosticity As Moderators of Reciprocal Extension Effects.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Opportunity or Challenge? The Impact of Exposure to Similar Extensions on the Extensions of Late Movers.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Understanding the Role of Brand Personality Fit and the Moderating Effect of Self-Connection in Brand Extension Evaluations.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 778
- By:
- Publication type:
- Article
Prototype or Exemplar? Effects of Self Construal on Brand Extension Evaluation in a Multi-Product Brand Context.
- Published in:
- Advances in Consumer Research, 2010, v. 37, p. 755
- By:
- Publication type:
- Article
Mood Awareness and Brand Extension.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 1037
- By:
- Publication type:
- Article
Existential Anxiety and Essentialism Explain Negative Reactions Toward Brand Extensions.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 1016
- By:
- Publication type:
- Article
The Branding of Next-Generation Products.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 834
- By:
- Publication type:
- Article
Cognitive and Relational Perspectives on Brand Equity.
- Published in:
- 1999
- By:
- Publication type:
- Proceeding
"The Moderating Role of Advertising Context in the Evaluation of (In)congrueut Brand Extensions".
- Published in:
- 1999
- By:
- Publication type:
- Abstract
Assimilation and Contrast in Brand and Product Evaluations: Implications for Marketing.
- Published in:
- Advances in Consumer Research, 1999, v. 26, n. 1, p. 95
- By:
- Publication type:
- Article
Working Paper Session.
- Published in:
- 1998
- Publication type:
- Abstract