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- Title
HOSPITALIDAD Y HERRAMIENTAS DE COMPRA ONLINE EN HOTELES: UN ESTUDIO CON ECUACIONES ESTRUCTURALES EN SÃO PAULO/ BRASIL.
- Authors
Carrer Cruz, Marcos; do Amaral Moretti, Sérgio Luiz; Alberto Alves, Carlos
- Abstract
The current context influences the importance of the conception of exchange in the most diverse spaces and times, which can transcend the physical environment and create immediate identity with the virtual environment. In this social virtuality, the exchanges can also assume diverse forms, as much in the argumentation of giving, as of receiving and giving back. The purpose of this research is to analyze the relationship between hospitality and online hotel booking tools. To that end, a survey was carried out with users in São Paulo / Brazil. The statistical analysis was based on structural equation modeling. In order to test the proposed theoretical model, it was decided to use Structural Equation Modeling (MEE). The hypotheses were confirmed, indicating that the proposed model has explanatory power for the proposed relation. Additionally, it was revealed that the means of accommodation should have the practices of hospitality, the monitoring of social and technological trends, the alignment of their offers and the quality of the services provided.
- Publication
TURyDES, 2019, Vol 12, Issue 26, p1
- ISSN
1988-5261
- Publication type
Article