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- Title
CONTENT ANALYSIS OF ONLINE REVIEWS: A CASE STUDY OF TIMIŞOARA ACCOMODATION ESTABLISHMENTS.
- Authors
GORDAN, MARIUS-IONUŢ; ADAMOV, TABITA; ŞUBA, ANKA; IANCU, TIBERIU
- Abstract
The aim of this research paper is to analyze online hotel reviews of accommodation establishments from Timişoara, Romania, written on the Tripadvisor and Booking.com platforms. The main goal of the research is to determine the main topics that tourists write about and their appreciation of attributes such a\s cleanliness, comfort, location, facilities, staff and value for money. The research paper also deals with analyzing the responses that owners wrote back to the reviewers, considering the preference for writing repetitive responses or customized ones and polite or impolite answers. Finally, we compare the overall distribution of positive and negative reviews between the two platforms, in order to pinpoint possible signs of astroturfing.
- Subjects
TIMISOARA (Romania); CONSUMERS' reviews; CONTENT analysis; HOTEL ratings &; rankings; HYGIENE; HOTELS
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2021, Vol 23, Issue 3, p188
- ISSN
1453-1410
- Publication type
Article