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- Title
LABELLING AND BRANDING FOOD PRODUCTS.
- Authors
Pet, Elena; Petroman, I. M.; Moisa, S.; Nistor, Eleonora; Banu, C.; Ivascu, Gabriela; Borzas, Andreea; Dragoescu, P.
- Abstract
Manufacturers and traders of food products have to reconsider and re-model their marketing strategy and policy to meet the new requirements concerning the labelling of food products, consumer protection, and international performance criteria and standards. Taking into account these new universal coordinates decisively contributes to the increase of the competitiveness of their products on the market and to the increase of their competitive capacity with good results from a financial point of view. The need to regulate the labelling of food products is a public interest issue since it aims at consumer protection from a biologically, economically and socially point of view. At the same time, they are a barrier in the trading of qualitatively improper food products, of pirate products and of fraud products with beneficial effects not only in the area of consumption but also in the sphere of production.
- Subjects
FOOD industry; MARKETING strategy; BUSINESSMEN; CONSUMER protection; ECONOMIC competition; FOOD consumption
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2010, Vol 12, Issue 2, p1
- ISSN
1453-1410
- Publication type
Article