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- Title
A Scale Development of Retailer Equity.
- Authors
Lee, Seong Ho; Lee, Sun-Ho
- Abstract
Retailer equity is becoming a very important factor in determining discriminatory competitive advantage under rapidly changing conditions of distribution. This study conceptualizes various retailer equity aspects considered in the retail industry and proposes a measurement scale for retailer equity based on empirical research. Our study aims to reveal how retailer equity sub-dimensions influence customer perception and evaluation of retailers. The primary objective of this research was to develop a measurement scale to facilitate assessments of consumer-based retailer equity. Resulting theoretical and managerial implications of this study are also discussed in detail.
- Subjects
RETAIL industry; EQUITY (Law)
- Publication
Sustainability (2071-1050), 2018, Vol 10, Issue 11, p3924
- ISSN
2071-1050
- Publication type
Article
- DOI
10.3390/su10113924