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- Title
THE NEW TECHNIQUES FOR HANDLING CONSUMER BEHAVIOUR.
- Authors
Dinu, G.; Tanase, A. - C.; Dinu, L.; Tanase, F. - D.
- Abstract
Market research has never been a model in terms of professional ethics. But these findings link market research field to that of science fiction in terms of their implications. Neuroscientists have used laboratory research to sketch a map of brain activity responses to the desires and needs for certain products. About this new field is said to click the buy button in the consumer's' mind.
- Subjects
CONSUMER attitudes; PROFESSIONAL ethics; MARKETING research; SCIENCE fiction; MARKETING strategy
- Publication
Annals of DAAAM & Proceedings, 2010, p1115
- ISSN
1726-9679
- Publication type
Article