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- Title
Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude-Behavior Gap.
- Authors
Mittal, Banwari
- Abstract
The Triandis (1977, 1980) model of habit is applied in an investigation of attitude-behavior discrepancy for seat belt use behavior. Habit is conceptualized as automated response, and the measure employed here is shown to be discriminated from measures of intentions and behavior. A case is also made for a distinction between pro-intentional and counter-intentional habits. Data from a random sample of 197 adult respondents show that the two habits (a) are distinct; (b) operate differently, that is, use habit has a main effect whereas nonuse habit interacts with attitude/intentions; and (c) explain belt use behavior nonredundantly with intention and attitude (e.g., their addition to attitude raises R² from 38.8% to 62.9%). Theoretical implications for understanding habit processes and programmatic directions for increasing the belt usage are discussed.
- Subjects
HABIT; CONDUCT of life; ATTITUDE (Psychology); AUTOMOBILE seat belts; INTENTION; ADULTS; RESTRAINT systems in automobiles; HUMAN behavior; STATISTICAL sampling
- Publication
Journal of Applied Social Psychology, 1988, Vol 18, Issue 12, p993
- ISSN
0021-9029
- Publication type
Article
- DOI
10.1111/j.1559-1816.1988.tb01189.x