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- Title
A Moral Examination of Medical Advertising.
- Authors
Morreim, E. Haavi
- Abstract
Expounds on the ethical hazards of advertising cosmetic surgery. Impact of physician entrepreneurialism on the fiduciary concept of physician-patient relationship; Expectation on physician's non-abuse of superior position; Physician's responsibility to inform patient to enhance the latter's control over personal life and health care; Exacerbation of patient's vulnerability through misleading advertising.
- Subjects
MEDICAL advertising; MEDICAL ethics; PHYSICIAN-patient relations; PLASTIC surgery; ETHICS
- Publication
Business & Society Review (00453609), 1988, Issue 64
- ISSN
0045-3609
- Publication type
Article