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- Title
STAGE OF THE ORGANIZATIONAL LIFE CYCLE AND COMPETITION AS MEDIATORS OF PROBLEM PERCEPTION FOR SMALL BUSINESSES.
- Authors
Dodge, H. Robert; Fullerton, Sam; Robbins, John E.
- Abstract
An empirical study based upon a sample of 645 small businesses assesses the relationship that life cycle stage and level of competition exhibit with the problems perceived to constrain small business strategic planning. Problems have been identified as either internal (cashflow) or external (competition); they have further been classified as either situational or core problems. Among the most prevalent problems reported by decision makers are customer contact, market knowledge, marketing planning, location, and adequacy of capital. A total of 16 problem areas were identified. Traditional wisdom offers the scenario where problems faced will vary as the organization progresses through the life cycle. Much of this research refutes conventional wisdom in that level of competition was determined to have more of an impact on problem perception.
- Subjects
SMALL business research; ECONOMIC competition; BUSINESS conditions; DECISION making; PROBLEM solving research; STRATEGIC planning; ORGANIZATIONAL behavior research; MANAGEMENT; BUSINESS planning
- Publication
Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 1994, Vol 15, Issue 2, p121
- ISSN
0143-2095
- Publication type
Article
- DOI
10.1002/smj.4250150204