We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Perception of the Organizations Reputation.
- Authors
Balica, Mariana; Ionescu, Sorin
- Abstract
Organizations need to acknowledge the necessity of adapting their activities to the change of the final consumer's behaviour, as well as to the perception that the final consumers have towards the organization. The awareness of the stakeholders' perception towards the reputation of the organization at a certain time is highly important. A good reputation in the marketplace where the activity is carried out will definitely lead to performance. The present paper analyzes the perception of some Romanian organizations. It uses the investigation as a method and the questionnaire as an instrument applied to some clients of foodservice companies. The purpose of the research was to identify the perception of some stakeholders towards the reputation of some Romanian companies, as well as to identify some solutions that would change the existing perception at a certain time.
- Subjects
ORGANIZATIONAL performance; ORGANIZATIONAL behavior; SOCIAL responsibility of business; REPUTATION; CORPORATE culture
- Publication
FAIMA Business & Management Journal, 2018, Vol 6, Issue 4, p42
- ISSN
2344-4088
- Publication type
Article