Found: 28
Select item for more details and to access through your institution.
Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 12, p. 3041, doi. 10.1002/mar.22102
- By:
- Publication type:
- Article
Old, But Gold! The Role of Aging Stereotypes on Consumers' Purchase Intentions in Second-Hand Marketplaces.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
Feel Sorry for the Cake in Trash? The Effect of Food Types on Consumers' Food Waste Perceptions.
- Published in:
- 2013
- By:
- Publication type:
- Abstract
Can You Say “No” to Being a Sustainable Consumer?
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Devaluation and Fluency Effects of the Depth Position of a Non-focal Image on Image Evaluation.
- Published in:
- 2011
- By:
- Publication type:
- Abstract
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 737
- By:
- Publication type:
- Article
"I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 287
- By:
- Publication type:
- Article
"Think It's Good, but Feel It's Bad: Country-of-Origin Effect on Cognition, Affect, and Behavior".
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 263
- By:
- Publication type:
- Article
WHEN WOMEN ARE DISSATISFIED: GENDER DIFFERENCES IN PRODUCT FAILURE ATTRIBUTION.
- Published in:
- Social Behavior & Personality: an international journal, 2017, v. 45, n. 8, p. 1397, doi. 10.2224/sbp.6169
- By:
- Publication type:
- Article
EFFECTS OF PRODUCT FAILURE SEVERITY AND LOCUS OF CAUSALITY ON CONSUMERS' BRAND EVALUATION.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 7, p. 1209, doi. 10.2224/sbp.2016.44.7.1209
- By:
- Publication type:
- Article
CLOSING THE GREEN GAP: THE IMPACT OF ENVIRONMENTAL COMMITMENT AND ADVERTISING BELIEVABILITY.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 2, p. 339, doi. 10.2224/sbp.2016.44.2.339
- By:
- Publication type:
- Article
The COVID‐19 threat and luxury advertising.
- Published in:
- Journal of Consumer Behaviour, 2023, v. 22, n. 3, p. 582, doi. 10.1002/cb.2137
- By:
- Publication type:
- Article
Branded entertainment: Gender differences in reactions to star ratings.
- Published in:
- Journal of Consumer Behaviour, 2019, v. 18, n. 2, p. 166, doi. 10.1002/cb.1755
- By:
- Publication type:
- Article
How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison.
- Published in:
- Journal of Consumer Behaviour, 2015, v. 14, n. 6, p. 357, doi. 10.1002/cb.1555
- By:
- Publication type:
- Article
'No More' leads to 'Want More,' but 'No Less' leads to 'Want Less': Consumers' counterfactual thinking when faced with quantity restriction discounts.
- Published in:
- Journal of Consumer Behaviour, 2011, v. 10, n. 2, p. 93, doi. 10.1002/cb.352
- By:
- Publication type:
- Article
Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 7, p. 555, doi. 10.1002/mar.20627
- By:
- Publication type:
- Article
Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 12, p. 1075, doi. 10.1002/mar.20374
- By:
- Publication type:
- Article
How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising.
- Published in:
- Journal of Public Policy & Marketing, 2018, v. 37, n. 1, p. 108, doi. 10.1509/jppm.16.180
- By:
- Publication type:
- Article
DIFFERENT ROUTES TO JUDGMENT FORMATION.
- Published in:
- Communicative Business. Italian Research Review on Business Communication, 2010, p. 50
- By:
- Publication type:
- Article
The fatigue illusion: the physical effects of mindlessness.
- Published in:
- Humanities & Social Sciences Communications, 2022, v. 9, n. 1, p. 1, doi. 10.1057/s41599-022-01323-0
- By:
- Publication type:
- Article
Colour effects in green advertising.
- Published in:
- International Journal of Consumer Studies, 2020, v. 44, n. 6, p. 552, doi. 10.1111/ijcs.12589
- By:
- Publication type:
- Article
From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 9, p. 2033, doi. 10.1002/mar.22025
- By:
- Publication type:
- Article
The impact of COVID‐19 on consumer evaluation of authentic advertising messages.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 1, p. 76, doi. 10.1002/mar.21574
- By:
- Publication type:
- Article
Death imagery in antipoaching advertising.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 12, p. 1684, doi. 10.1002/mar.21430
- By:
- Publication type:
- Article
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 75, doi. 10.1007/s11002-019-09481-z
- By:
- Publication type:
- Article
Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 645, doi. 10.1007/s11002-015-9381-y
- By:
- Publication type:
- Article
Ethnic and Age Differences Reduce Political Discussion.
- Published in:
- Newspaper Research Journal, 2014, v. 35, n. 4, p. 52, doi. 10.1177/073953291403500405
- By:
- Publication type:
- Article
Conceptualizing Communication Capital for a Changing Environment.
- Published in:
- Communication Quarterly, 2013, v. 61, n. 5, p. 539, doi. 10.1080/01463373.2013.806336
- By:
- Publication type:
- Article