Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe No-Pain, No-Gain Heuristic: The Effect of a Creator's Tragic Biography and Construal Levels on Quality Inferences.AuthorsYeonjin Sung; Seojin Stacey Lee; Kiwan ParkAbstractThe article focuses on a study that explores people utilizing a creator's tragic biography as a cue for high quality judgment of the creation.SubjectsJUDGMENT (Psychology); HEURISTICPublicationAdvances in Consumer Research, 2016, Vol 44, p761ISSN0098-9258Publication typeArticle