Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleOn the Question of Altruism vs. Self-Interest in Ethical Consumption, And On Why This Question Might Not Really Matter.AuthorsScholz, Joachim; Handelman, Jay M.AbstractAn abstract of the article "On the Question of Altruism vs. Self-Interest in Ethical Consumption, And On Why This Question Might Not Really Matter," by Joachim Scholz and Jay M. Handelman is presented.SubjectsALTRUISM; ECONOMIC consumption &; ethicsPublicationAdvances in Consumer Research, 2011, Vol 39, p809ISSN0098-9258Publication typeAbstract