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Exploring the Nature of Consumer Information Processing Heuristics.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 476
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- Article
ACCOMMODATIVE COGNITIVE STYLE DIFFERENCES IN CONSUMER REDUCTION OF ALTERNATIVES.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 541
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- Publication type:
- Article
An Evaluation of the General Theory of Marketing.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 3, p. 66, doi. 10.2307/1251044
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- Article
The Robustness of MDS Configurations in the Case of Incomplete Data.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 95, doi. 10.2307/3172929
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- Publication type:
- Article
The Effect of Order of Presentation of Similarity Judgments on Multidimensional Scaling Results: An Empirical Examination.
- Published in:
- Journal of Marketing Research (JMR), 1976, v. 13, n. 4, p. 435, doi. 10.2307/3151037
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- Article